Due to the sensitive subject matter of Jay's Legacy service, website visitors must be put at ease while searching for information. Many times, by the time Jay's Legacy is contacted the individuals are overwhelmed and tired. It also happens that people are scared to ask for help - thus the web design and supporting marketing initiatives should be friendly, open and inviting.

We wanted the website to look and feel homey, safe and welcoming. The content should be easy-to-follow, straightforward and jargon-free. We also wanted to make sure the website was responsive for different devices such as tablets and phones. This website design looks good and is accessible at the same time.