OpenELIS, armed with a new logo and loads of inspiration, had a wish list that ranged from updated colors for the website to a new Facebook page, social media integration and call-to-action buttons. Their aim was to give their brand an update while incorporating the elements into other marketing materials, such as social media posts and brochures. OpenELIS, as an established company, came to Tweak prepared: they had specific ideas in mind for elements to be included in the web design, and references for brochure designs. For this project, it was decided to make use of a lite strategy session to discuss goals, challenges and ideas.
The brief: creating a fun color scheme to compliment the logo which can be used on different marketing materials for OpenELIS.
The challenge: science, discovery and technology does not have to be boring! Creating a fresh web design, that speaks to this fascinating field, is imperative. In addition to maintaining the integrity and the brand identity of the organization.