OpenELIS, armed with a new logo and loads of inspiration, had a wish list that ranged from updated colors for the website to a new Facebook page, social media integration and call-to-action buttons. Their aim was to give their brand an update while incorporating the elements into other marketing materials, such as social media posts and brochures. OpenELIS, as an established company, came to Tweak prepared: they had specific ideas in mind for elements to be included in the web design, and references for brochure designs. For this project, it was decided to make use of a lite strategy session to discuss goals, challenges and ideas. 

The brief: creating a fun color scheme to compliment the logo which can be used on different marketing materials for OpenELIS. 

The challenge: science, discovery and technology does not have to be boring! Creating a fresh web design, that speaks to this fascinating field, is imperative. In addition to maintaining the integrity and the brand identity of the organization.

Design goals: 

1. Create an eye-catching fun color scheme to match the new logo colors. 
2. Create a sense of visual movement on the website by making use of video editing in the hero image and by making use of a technique called a parallax image effect, further down the home page. Incorporated featured images on internal pages for a more welcoming feel.
3. An ‘Access demo online’ call to action is a primary feature on the website. 
4. Engagement with the software by using photos of the software viewed throughout the website. 
5. Valuable contributions, like blogs and forums, are categorized accordingly to promote SEO engagement and to provide the audience with current and updated information on OpenELIS projects, and updates.