Making use of technology to support and encourage tourism and art, in this case, was the goal.
When Peninsula Players connected with Tweak Agency to help with an overall for their website in 2021, we had to tread carefully to preserve the art but also to ensure the art is accompanied by a beautifully designed, mobile-friendly website that encourages visitors to pop in for a performance.
Another aspect that Tweak Agency put at the forefront of this project was to encapsulate the magic of the theater, its location and its productions into the website: this was done by using high-resolution photos on a rotating header.
Event cards were added, all uniform, that organize and present the various productions easily. This feature was tested multiple times to ensure that the mobile view offers the same convention.
For Peninsula Players, having a mobile-friendly website was ultimately the priority, as they are reliant on visitors and tourists. Putting the theater in the palm of tourists' hands, with an easy booking mechanism encourages visitors to attend performances. Traditionally, mock-ups are first done for the desktop computer and adjusted for mobile devices. However, due to the importance of being able to reach tourists, for Peninsula Players, this process was turned around to start with mobile mockups.