Five Tips For Effective Communication In a Business

Nelet Kok
January 27, 2023

Good communication is essential for businesses to remain effective and efficient. Tweak Agency, a DC marketing agency, has put together five top tips to ensure that you’re getting the most from your communications with clients, colleagues, and partners. Keep reading to learn more about effective communication in business settings!

But, before we dive right in - let's start with what communication is. Essentially, it's a sender that sends a message to a receiver. This can be in-person while making coffee or it can be via email or chat. 

Communication can be broken down into these four categories:

  • Visual communication: using visual aids like diagrams, images or drawings to convey information. 
  • Non-verbal communication: Using body language and facial expressions.
  • Verbal communication: Speaking and using language for effective communication; face-to-face or over the phone/ video call
  • Non-verbal communication: using body language and facial expressions.
    It is estimated that up to 55% of all communication is non-verbal!
  • Written communication: texts, emails, DMs - you get the idea.

Tip 1: Listen Actively

It's important to give the other person your full attention when communicating in a business setting. Listen actively and show that you're interested in focusing on what is being said, asking thoughtful questions, and providing relevant responses. Focusing on the conversation at hand will help ensure effective communication.

Tip 2: Make Use of a Communication App 

Having a dedicated communication app can help you stay in touch with your team, set up meetings and brainstorm ideas. It also keeps everything organized and in one place, so no detail gets missed!

#TweakTip: At Tweak Agency, a DC marketing agency, we love Slack! It can host huddles (like a phone call, for a quick chat), direct messages and searchable channels. It also integrates with different calendars, and creative and video apps.

Tip 3: Be Clear

Keep messages short and to the point. Make sure you explain yourself in full detail when sending out a message and that it is easy to understand. This also means having an agenda or a list of talking points you'd like to address during a meeting or a call.

Tip 4: Inform and inspire!

When communicating in a business setting, it's important to educate, inform and inspire your audience. This can include providing helpful resources like videos and webinars, discussing the topic thoroughly, and inspiring others with effective communication strategies. Everyone is inspired differently - sharing knowledge, stories and anecdotes not only informs but gives team members insight into who you are.

Tip 5: Be Patient

Responses will differ from person to person. Some individuals need time to debrief, mull it over and then engage. Don't get too frustrated when someone doesn't respond right away or they seem confused. Questions are a good thing, remember that effective communication is a two-way street.

At Tweak Agency, a DC marketing agency, we believe effective communication is essential in any business environment. We hope these five pointers help you navigate everyday communication in your setting! Adapt and change as you see fit to find a means to communicate that works for you!

Look no further than Tweak Agency for effective communication, customized to reach your audience where they're at!

Pop into our Facebook Live Stream every Tuesday at 11am (CST), Teatime with Tweak, if you have questions.