How to Do Black Friday, Well

Nelet Kok
November 8, 2022

Door County, Wisconsin is a great place to get away from the hustle and bustle of the city. It's also home to some great businesses, including Tweak Marketing Agency, and great communities! 

Tweak Marketing Agency is a full-service marketing agency that can help grow your business, whether online, through social media or through direct marketing. We offer a variety of services to grow your business, so you can get back to running your business.

November is jam-packed with everything we love: fall colors, the start of winter (perhaps even snow!), Thanksgiving and Black Friday! Because we know that everyone loves a great Black Friday deal but doesn't want to miss out on all the lovely community interaction, we wrote this blog - just for you! To give you some ideas on how to make the most of Black Friday within your business, but do it with community touch.

Make use of Black Friday!

Obvious, but hear me out. Black Friday is already a big deal: make use of the already existing craze of this annual event to host a sale or a special offer or to promote a new service or product.

Team up with the community

Businesses grow because the customers that support them are loyal and spread the word. And, we love that! By teaming up with a shelter or local non-profit organization, this time can also be utilized to support the community in which your customers live.

Some ways to do this can be to offer a percentage of every sale or of a product, or overall to a local organization. Offer upskilling or job-shadowing for a week, for job-seeking individuals. Offer to accept donations on behalf of the organization. Offer food items or cook some of the dishes for a soup kitchen.

It's crucial for small businesses to have ties to the community because it makes customers feel good about spending their money at a company that gives back. When customers know that their patronage is going to a business that supports local causes, they're more likely to visit that business again in the future.

Make it accessible

  1. For busy moms, create an after-hours shopping experience.
  2. For online shoppers, have an actual person available to handle phone and online queries.
  3. Make finding an item easy: perhaps sort items into budget categories or categories for specific groups

Thanksgiving is a time to come together with family and friends, share stories and memories, and give thanks for all we have. For many businesses, Black Friday marks the beginning of the holiday shopping season - a time when they can offer great deals to customers to drive sales.

This year, consider ways that you can include your community in your Black Friday specials.
There are a variety of ways that you can do this, whatever route you choose, it's important to make sure that your Black Friday promotions are accessible and easy to find.  Giving back to your community is a great way to show your customers that you care about them and their well-being. It also helps build loyalty among customers who appreciate companies that support local causes.

#TweakTip: make use of the blocks of time we offer will give you more bang for your buck! 

So why not combine forces this year on Black Friday?
Let us help you get started!