OpenELIS, an existing Tweak Agency client, is a non-profit organization (NPO) that makes use of open source technology to provide enterprise-level laboratory information systems worldwide - this means making laboratory software available to support public healthcare systems, where it’s needed the most!
OpenELIS, armed with a new logo and loads of inspiration met with Liz & Miranda. Their wishlist ranged from updated colors for the website to a new Facebook page, social media integration and call-to-action buttons. Their aim was to give their brand an update while incorporating the elements into other marketing materials, such as social media posts and brochures. OpenELIS, as an established company, came to Tweak prepared: they had specific ideas in mind for elements to be included in the website design, and references for brochure designs. For this project, it was decided to make use of a lite strategy session to discuss goals, challenges and ideas.
The brief: creating a fun color scheme to compliment the logo which can be used on different marketing materials for OpenELIS.
The challenge: science, discovery and technology does not have to be boring! Creating a fresh design, that speaks to this fascinating field, is imperative. In addition to maintaining the integrity and the brand identity of the organization.
A state-of-the-art website that makes use of current trends to support this initiative. While promoting interaction with their software and the environments it supports. A comprehensive package that includes website design, new social media pages, social media post templates, elements for email marketing and a tri-fold brochure was briefed. To compliment this, additional graphic elements were designed that can be used in a variety of ways.
Our takeaway from this is: science is bold!