Marketing is the art of nurturing leads that you get from various sources. These leads are the people who show interest in your products or services that they might need. The leads you get can be categorized into two: hot and warm. Generally, leads that you get from various sources such as seminars, trade shows, cold calling etc. are hot leads. The leads you get from people who visit your website, read your blogs, watch your videos etc. are warm leads.
Over the next couple of weeks, #TeamTweak, a DC marketing and web design agency, will unpack a couple of key terms - in order to make the world of marketing easier to understand. This blog will deal with lead conversion in detail: what it is and what you need to know.
Lead conversion refers to the warm leads you’d like to make customers and make part of your business community. Think of it in terms of a funnel:
Right at the top, you have your target audience, when people engage with your website or social media page or pop into the shop, they become leads.
Leads are in the funnel because they know about the product or service you provide. Now, the goal is to lead those individuals to a play (further down the funnel) where they buy the product or service from you.
This process, from being the target audience to being a customer, is called a lead conversion. In other words, engaging with these individuals to guide them to a place where they purchase from you.
Tweak, a DC marketing and web design agency, believes that lead conversion is done in two ways:
Because businesses are now found online as well in brick-and-mortar spaces, the three most important factors that influence lead conversion are personalization, responsiveness and customer service.
The conversion of leads is critical for the growth of your business! The conversion of leads, or funnel conversion rate, is the number of leads that are converted into customers.
To find out effective ways to reach, target and engage with your audience contact #TeamTweak! A webdesign and marketing agency in Wisconsin. If you have a question, visit our Facebook Live Stream every Tuesday at 11am (central time).