What is SEO, and Why You Should Care?

November 27, 2020

[et_pb_section bb_built="1"][et_pb_row][et_pb_column type="4_4"][et_pb_text]It's no secret that people do an internet search for everything these days. In fact, one third of online customers say they began their shopping journey with a Google search. Clearly it's incredibly important to rank at the top of a search involving your product, right? That's why we're talking about SEO.SEO stands for Search Engine Optimization. Your website needs to be optimized for Google searches. To make the decision about who gets to rank the highest on a search results page, Google (as well as other search engines) have an algorithm that ranks every website. There are a few things we know the algorithm looks for:

#1 - Crawlability

In order to know that your website even exists, search engines need to be able to "crawl" your website. This means that they find your site and search through every page. There are files that could block your website from being crawled, so it's important to make sure your files are in order. It then stores your website and its metadata, which is the text that appears for your website during a Google search.

#2 - Links

Google often determines the validity of a website based on how many other websites have links to it. The algorithm also likes when your website links to others. This can, however, be tricky business. If you have too many links, Google will think your website is spam, which could severely hurt your rankings. Having just the right amount of links to and from your website can really boost your ranks.

#3 - Content

This is perhaps one of the most obvious, yet most important pieces to the algorithm puzzle. You want your website's content to reflect your target keywords. For example, if you sell purses but your website doesn't contain the word purse once, how would Google know to display your site for a purse search? Making sure your content is relevant both to your business and your keywords can greatly increase your chances of ranking high.

Why Should You Care?

Obviously ranking high on a Google search is a top priority of any business. SEO is the way to get there. If you need help with the technical aspects of doing so, we have the experts on hand at Tweak Social Media & Marketing. Click below to get in touch and learn more about how we can help your business to grow![/et_pb_text][et_pb_button _builder_version="3.18" button_text="GET IN TOUCH" button_alignment="center" background_layout="dark" button_url="https://www.tweaksocialmedia.com/contact/" button_text_size__hover_enabled="off" button_text_size__hover="null" button_one_text_size__hover_enabled="off" button_one_text_size__hover="null" button_two_text_size__hover_enabled="off" button_two_text_size__hover="null" button_text_color__hover_enabled="off" button_text_color__hover="null" button_one_text_color__hover_enabled="off" button_one_text_color__hover="null" button_two_text_color__hover_enabled="off" button_two_text_color__hover="null" button_border_width__hover_enabled="off" button_border_width__hover="null" button_one_border_width__hover_enabled="off" button_one_border_width__hover="null" button_two_border_width__hover_enabled="off" button_two_border_width__hover="null" button_border_color__hover_enabled="off" button_border_color__hover="null" button_one_border_color__hover_enabled="off" button_one_border_color__hover="null" button_two_border_color__hover_enabled="off" button_two_border_color__hover="null" button_border_radius__hover_enabled="off" button_border_radius__hover="null" button_one_border_radius__hover_enabled="off" button_one_border_radius__hover="null" button_two_border_radius__hover_enabled="off" button_two_border_radius__hover="null" button_letter_spacing__hover_enabled="on" button_letter_spacing__hover="0" button_one_letter_spacing__hover_enabled="off" button_one_letter_spacing__hover="null" button_two_letter_spacing__hover_enabled="off" button_two_letter_spacing__hover="null" button_bg_color__hover_enabled="off" button_bg_color__hover="null" button_one_bg_color__hover_enabled="off" button_one_bg_color__hover="null" button_two_bg_color__hover_enabled="off" button_two_bg_color__hover="null" saved_tabs="all" global_module="13878" /][/et_pb_column][/et_pb_row][/et_pb_section]